Hello there,
First, a big thank you!
Big thank you to each person who has supported me along this journey.
For those of you who don’t know me, my name is Atour Loza Mirad, the founder and designer of Atour Jewellery.
I have been obsessed with jewellery for as long as I can remember and have an appreciation for all types of accessories, whether they are bold or minimalistic, gold or silver or even, modern or antique.
I was first drawn to becoming a designer as I’ve always had a passion for creating things that don’t yet exist. As a designer, I am able to locate gaps in the market and fulfil them.
When I finally endeavoured to begin my project, I realised I had so many ideas that I could successfully flesh out. However, at the centre of all my ideas was to merge “the old” with “the new”
When it came to giving life to these ideas, I recognised the talent I had for design was an opportunity for me to further build on my knowledge & extend my passion to build multiple collections.
The inspiration
Given my existing love and appreciation for the historical art from the ancient Assyrian empire. I naturally discovered that I had an interest in designing ancient jewellery inspired by my beautiful Assyrian culture.
As such, I integrated symbols and elements of stories from that rich history to make beautiful, chic & modern pieces of jewellery to be loved and worn daily by the modern woman and man..
Seeing my ideas come to life and then being loved by so many, is the biggest reward any designer or creator could dream of.
July 1, 2022
Lots of love,
Atour Loza Mirad